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Did you know that the average reach of an organic post on a Facebook Page hovers around 5.20%?* That means that approximately only 1 in every 19 followers will see your page’s organic content. The most effective way to grow your reach, store traffic and direct sales is to increase your paid advertising budget. This is exactly why e-commerce businesses (like you) need to invest in paid advertising as part of the overall marketing strategy. Let’s dive into how I can support you to make this happen.


Casey is constantly bringing new ideas and implementing improvements, she takes a very dynamic approach to ads - and we’re seeing excellent results. I really appreciate Casey’s transparency, responsiveness, deep knowledge and experience.

- Jennifer Alker
Ads Management

Your all-in-one solution for effective paid advertising that actually delivers results and changes the trajectory of your entire business. Perhaps you’ve tried a DIY approach and it hasn’t hit the mark or you’re simply too busy with a million things on your to-do list.


Specialising in managing paid advertising for lifestyle e-commerce brands, I focus on performance based, profitable advertising campaigns that are outcome driven. From initial strategy to execution, optimisation and reporting, I leverage a proven methodology to manage all elements of your paid Facebook and Instagram ads. Working alongside you with your goals and budget in mind, we’ll create strategic campaigns that maximise return-on-ad spend and grow your brand to the next level.


  • Ad strategy and campaign hierarchy development

  • Ad creative (including copywriting and image selection for ads)

  • Audience set up and suggested targeting

  • Typically 4 - 5 campaigns (targeting cold and warm audiences)

  • Regular testing, monitoring and campaign optimisation

  • Weekly update on optimisations and changes

  • Monthly reporting on ad performance (including insights and recommendations)

  • Monthly 1 hour zoom catchup to review results and upcoming priorities


A minimum commitment of 3 months is needed to allow enough time for testing and to ensure we're achieving the best possible results in getting your ads to achieve the agreed goals. Ad spend is additional and paid directly to Meta. A recommended spend will be outlined with your ad strategy.

Ads Audit

Not ready to fully outsource your paid ads just yet? Then this is what you need in your business right now! In this package, I'll start by auditing your Meta Ads Manager to determine what's working and where the future opportunities lie. You'll receive a customised paid advertising strategy to use as a compass to guide your marketing efforts in the right direction. With newfound clarity and confidence, your brand's ad budget will work harder than ever before, as you effectively manage and optimise your Facebook and Instagram ads to drive action and build connection.


  • Meta Ads Manager health check

  • A review of past campaigns

  • Development of an ad strategy and campaign hierarchy

  • Recommended audience targeting and set up

  • Three example ad creatives to use across the campaign hierarchy

  • 2 x 1 hour personalised coaching sessions


This package takes 2 - 3 weeks in development prior to our first coaching session. I recommend coaching sessions take place a minimum of 1 week apart.

Ads Coaching

Hire my strategic brain to use for whatever personalised ads support you require. Need help getting clear on your ad strategy, knowing which buttons to click when you’re setting up your campaigns, understanding benchmarks and how to optimise your ads, perhaps you need support troubleshooting tech issues. I’m all yours! For 6 hours of my expertise in 1 hour blocks, I can achieve a LOT to make sure your business is on the path to scalable success. 


For your convenience, every session is recorded so you can come back to watch it as many times as you need.


  • 6 x 1 hour personalised coaching sessions

  • Video recording of each session


I recommend coaching sessions take place a minimum 1 week apart and are completed within a maximum time frame of 12 weeks. Bookings must be made in advance and are as per availability in my calendar.

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