Join E-Com Ads Accelerator and turn up the volume of your product sales using profitable paid ads
JOIN THE WAITLIST →You started your product based business for flexibility. No boss to answer to. No hoops to jump through. Your own hours. Your own products. Your own success.
You purchased the stock and the perfectly styled product photos. You built your website and your branded social media channels. And you launched successfully.
Sales rolled in. Sure, they were from your mum, your auntie, and your best friend, but who cares! They paid for your products.
So you pumped the tunes as you hand-packaged every single order from your spare-bedroom-turned-home-office. You remember thinking you cracked the code.
But pretty soon after the initial launch, the sales started to slow.
And now? You sit on your phone, endlessly creating content in an attempt to beat the algorithm because contrary to popular belief, even though you built it, the sales are not coming consistently.
Spending your entire day on social media was not part of your business plan. And you’re not okay with that.
Which brings us to right here, right now.
I’m going to tell you what’s missing from running a successful product based business that brings you consistent cash every single month.
It all comes down to volume.
You’ve got a proven product to market. You’ve got a website & socials set up and established.
And now, it’s time to grow those sales.
Volume is the only way you’re going to make a profit running a product-based business.
And let me tell you, it doesn’t matter how much time you spend on social media for the organic reach (which is near non-existent), you’ll never sell at scale as a one-woman show posting in between kid pick up or after your 9-5..
Relying on organic reach is setting you up to fail.
You need a system. You need a strategy. And you need the equivalent of a salesperson.
That’s exactly what happens when you run strategic & profitable Facebook & Instagram ads for your product based business.
Here’s the thing.
Running Facebook & Instagram ads isn’t a new concept for you. You’ve seen the big brands do it. You’ve probably dabbled at some point. And whether you’ve learnt a hack off YouTube, you’ve paid an agency a little too much than you care to admit, or you’ve attempted someone else’s strategy, it all ends up the same.
Running paid ads doesn’t seem to work for your business. And I believe you. But I’m also going to share with you the two most common mistakes product-based business owners make when it comes to using Facebook & Instagram ads to sell their products.
Common mistake #1:
Using the wrong ad strategy for your product offer.
Running paid ads is not a one-size-fits-all approach because every business has a unique offering and therefore requires a unique ads strategy to make their ad spend profitable.
What works for a $299 sustainably made dress does not work for a $29 cute pet collar for your fur baby because not all strategies are created equal.
You need your ad strategy personalised to your unique online store and products.
Common mistake #2:
Failing to make timely strategic decisions.
I see this time and time again. A product-based business owner sets up their ads (a feat worthy of celebration) only to let them run for an entire month before realising they’ve thrown their money down the drain.
When you get a personalised Facebook & Instagram ad strategy suited to your product coupled with data-driven decisions, you get to sell your product on repeat.
And that is how you crack the code to running a successful online store.
It's time to turn your products into pure profits using the power of Facebook and Instagram ads.
Hey, I’m Casey.
The founder of Blush Social, experienced Facebook & Instagram specialist, and previous owner of a 7 figure e-commerce store.
There was a time in my life when I had a warehouse full of stock and people working for me to fulfil order after order. I used to meet up for coffee with one of my friends who’d say things like “OMG you’re doing so well” and I’d agree with her until one day I looked at the books and realised I hadn’t paid myself a proper wage in six months.
While I was making sales and fulfilling orders, there were times when I wasn’t profitable enough to pay myself a decent wage.
And that’s the difference between a successful eComm business and one that looks good on the outside.
After that one faithful conversation, I decided it was time to get profitable so I looked at the data and started running paid ads that didn’t just sell stock but also paid me well.
What I learnt in the process of becoming a experienced Facebook & Instagram ad specialist is that every brand is different.
Your starting point when it comes to scaling your sales with ads is to understand what is profitable for your business in terms of acquiring new customers. Once you have that data, it’s all about ad optimisation so you’re never throwing money down the drain.
You’ve got a proven product to market.
You’ve got a website & socials set up and established.
What’s missing is volume.
It’s time to sell more and use Facebook & Instagram ads to make a healthy profit. And that’s exactly what I help you do in E-Com Ads Accelerator.
Introducing
E-Com Ads Accelerator
If you want to start selling your products at a volume that makes you a healthy profit…
If you want to get out of the day-to-day weeds of marketing and selling your products and automate it in a way that gives you your autonomy back…
If you want to quit spending every waking moment creating cringe-worthy reels for exactly one sale…
Then you need to be running profitable Facebook & Instagram ads.
It’s not just about getting your ads set up and running. Sure, that’s half the battle. But the real power comes from optimizing your ads by making data-driven decisions.
Get your personalised paid ads strategy to turn up the volume of your sales and say hello to a profitable e-commerce business that you can scale and grow.
E-com Ads Accelerator
Will customise your ads strategy depending on your product offer including average cost per order, new customer acquisition and conversion rates. No trial and error here. Get the right strategy from the get go.
E-Com Ads Accelerator
Will support you every step of the way. With Casey’s eyes all over your ads dashboard, reviewing the data and offering tailored advice each week, you’ll be optimising your ads confidently in no time. Expect your ads to sell for you.
E-Com Ads Accelerator
Will give you the exact eCommerce ecosystem used with hundreds of clients to help you automate your sales. Never have to rely on organic reach again. Never post a dancing reel again. Unless of course you want to.
Here's how we roll:
- 10 training modules, including foundational e-commerce training, Facebook and Instagram ads training and understanding your metrics
- 10 live Q+A calls and ads account review with Casey. Get my eyeballs all over your ads with tailored and personalised feedback every single week
- Access to the private community for additional support
- Proven tactics for creating high converting campaigns
- Hot tips for targeting and retargeting your dream customer
- Proven strategies for creating scroll stopping ads
- Easy to follow techniques for writing effective ad copy
MODULE 1: E-COMMERCE SUCCESS FORMULA
MODULE 2: RIGHT CUSTOMER RIGHT TIME
MODULE 3: DEFINING THE WHO AND WHY
MODULE 4: SET UP FOR SUCCESS
MODULE 5: SCROLL STOPPING CREATIVE
MODULE 6: TARGET YOUR DREAM CUSTOMER
MODULE 7: RETARGET YOUR DREAM CUSTOMER
MODULE 8 & 9: BUILD A COLD TRAFFIC AND WARM RETARGETING SALES CAMPAIGN
MODULE 10: REPORTING AND OPTIMISING YOUR SALES CAMPAIGN
If your ads aren't working right now, why keep throwing money down the drain?
This isn’t a free pass to throw your hands in the air and declare that Facebook & Instagram ads don’t work for you.
Because the truth is, Facebook & Instagram ads work for every product because every customer is on social media.
The issue isn’t your product. You’ve already proven it can sell.
The issue is that no one has translated the data in any meaningful way for you to make strategic decisions that get you paid.
That’s why E-Comm Ads Accelerator comes with cheat sheets, guides and templates created to help you make data-driven decisions as you test and tweak your way to successfully selling your products with Facebook & Instagram ads.
Cheatsheets like…
If your creative isn’t stopping the scroll… do this to fix it.
If your cost per sale isn’t profitable… do this to fix it.
If your ad account was never set up properly in the first place… do this to fix it.
If you’ve been wondering how you’re going to pay for your next stock order, it’s not coming from the next cringe-worthy reel you create. That, I can almost guarantee.
It’s coming from selling at volume using Facebook & Instagram ads.
E-Comm Ads Accelerator is your answer.