Did you know?
Did you know that the average reach of an organic post on a Facebook Page hovers around 5.20%?* That means that approximately only 1 in every 19 followers will see your page’s organic content. The most effective way to grow your reach, store traffic and direct sales is to increase your paid advertising budget. This is exactly why e-commerce businesses (like you) need to invest in paid advertising as part of the overall marketing strategy. Let’s dive into how I can support you to make this happen.
How can I help?
Choose your own adventure
Your all-in-one solution for effective paid advertising that delivers results and changes the trajectory of your entire business. Perhaps you’ve tried a DIY approach and it hasn’t hit the mark or you’re simply too busy with a million things on your to-do list.
Specialising in managing paid advertising for lifestyle e-commerce brands, I focus on performance based, profitable advertising campaigns that are outcome driven. From initial strategy to execution, optimisation and reporting, I leverage a proven methodology to manage all elements of your paid Facebook and Instagram ads. Working alongside you with your goals and budget in mind, we’ll create strategic campaigns that maximise return-on-ad spend and grow your brand to the next level.
- Ad strategy and campaign hierarchy
- Ad creative (copywriting and image selection)
- Audience set up and suggested targeting
- Typically 4 - 5 campaigns (targeting cold and warm audiences)
- Regular testing and campaign optimisation
- Monthly reporting on ad performance
- Monthly 1 hour zoom catchup to review results and upcoming priorities
A minimum commitment of 3 months is needed to allow enough time for testing and to ensure we're achieving the best possible results in getting your ads to achieve the agreed goals. Ad spend is additional and paid directly to Meta.Let's Get Started
Not ready to fully outsource your paid ads just yet? Then this is what you need in your business right now! In this package, I'll start by auditing your Meta Ads Manager to determine what's working and where the future opportunities lie. You'll receive a customised paid advertising strategy to use as a compass to guide your marketing efforts in the right direction. With newfound clarity and confidence, your brand's ad budget will work harder than ever before, as you effectively manage and optimise your Facebook and Instagram ads to drive action and build connection.
- Meta Ads Manager health check
- A review of past campaigns
- Development of an ad strategy and campaign hierarchy
- Recommended audience targeting and set up
- Three example ad creatives to use across the campaign hierarchy
- 2 x 1 hour personalised coaching sessions
This package takes 2 - 3 weeks in development prior to our first coaching session. I recommend coaching sessions take place a minimum of 1 week apart.Let's Get Started
Hire my strategic brain to use for whatever personalised ads support you require. Need help getting clear on your ad strategy, knowing which buttons to click when you’re setting up your campaigns, understanding benchmarks and how to optimise your ads, perhaps you need support troubleshooting tech issues. I’m all yours!
For 6 hours of my expertise in 1 hour blocks, I can achieve a LOT to make sure your business is on the path to scalable success.
For your convenience, every session is recorded so you can come back to watch it as many times as you need.
- 6 x 1 hour personalised coaching sessions
- Email support between sessions
- Video recording of each session
I recommend coaching sessions take place a minimum 1 week apart and are completed within a maximum time frame of 12 weeks. Bookings must be made in advance and are as per availability in my calendar.Let's Get Started
Do your paid ads feel like an uphill battle? If so, might be time for a revamp! If you're burning through your budget, every time you open ads manager its changed, or you’re considering turning off ads altogether. Basically, you feel like the outcome seems underwhelming compared to the effort you’re putting in, then this session is for you!
Here's where I step in with the 'Power Hour' - a focused, one-hour session designed to untangle your paid ad knots. This isn't just about quick fixes; it's an opportunity to have an experienced ads manager examine your strategies, answer your questions, and inject new life into your campaigns. The best part? It gives you actionable solutions without having to commit to a monthly package or course and removes your paid ads challenges fast.
- 1 hour personalised coaching session
- Video recording of the session
This service is designed for people already running their own paid ads. It is designed to problem solve a specific problem or challenge for live campaigns. Bookings must be made in advance and are as per availability in my calendar.BOOK NOW
"I couldn't recommend anyone highly enough to help you with paid social advertising. Casey is acutely aware of what is required from running her own online brand. It's very appreciated that she is always working on ads when I'm busy focusing elsewhere"
— Kate Davis
"Casey is constantly brining new ideas and impending improvements, she takes a very dynamic approach to ads - and we're seeing excellent results. I really appreciate Casey's transparency, responsiveness, deep knowledge and experience."
— Jennifer Alker
"It's been amazing having Casey 100% focused on our targeted audience and constantly adjusting and tweaking to ensure she's at the forefront of every new development. She is professional, yet personable and down to earth and makes our working relationship incredibly easy."
— Hannah O'Leary
Improve your ROAS with these 6 tips!
Tired of spending your hard earned money on lackluster Facebook and Instagram ads? Say goodbye to mediocre results and hello to profitable ads with this free guide! "FROM MEH TO AMAZING: IMPROVE YOUR ROAS WITH THESE 6 TIPS".