In this mini course, you’ll define your dream customer and set up your audiences in Meta Ads Manager. Here’s what you’ll learn:

• Tools to help you discover who your dream customer is, what they're interested in and how to find them when using paid social media
• Who to target (and when) throughout the different stages of the customer buying journey
• Target your dream customers based on their demographics, interests and behaviours (where talking some serious stalker level stuff here!)
• Let Facebook to do the hard work for you and find new customers who look like your existing raving fans
• How to retarget your existing audiences including your email list, social media followers, website visitors and more!
• Hot tips like the ideal audience size, what audiences to exclude, how to target multiple countries and more!
• Step by step video tutorials on how to set up your audiences, where to go in ads manager to do it and what buttons to press (and not to press!) when loading them into your campaigns